How to get value from a Management
Consultant.
By Howard W. Coleman, Principal, MCA Associates
Unlike many other outside services, management consulting is distinguished by qualities
that appear less tangible -- and are therefore more difficult to assess up-front. Usually the
fee must be set before the consultant's assignment begins. So how can a
value-conscious manager make sure the company gets the consulting service, support and results that it's
paying for?
First, make sure you are using a management consultant for the right reasons: to formulate
an objective; to receive an informed opinion; to find a way to solve a tenacious or complex
problem; to get something acted upon in a hurry; or to work your way through an
implementation.
Try not to use a consultant merely to "shake things up," support a preconceived point of
view or do the decision-making for your company.
Second, before you meet with a consultant, attempt to define your problem thoroughly,
clearly and candidly. Determine what you would like the consultant to do and to what
degree you would like your own staff involved.
Finally, ask yourself during your first meeting, does the consultant:
Listen well?
Understand the key issues involved?
Know about your industry?
Focus questions on your problem?
Challenge your assumptions?
Offer a relevant approach?
Project a sense of empathy?
Appear trustworthy?
Seem enjoyable to work with?
What to Expect from the Consulting Process
Consulting represents a personal relationship and a process between individuals working
together to face challenges and solve a problem. By conducting a preliminary confidential
interview with you, the consultant will attempt to understand your perception of the
challenges and problem(s), agree on the scope of the assignment, and verify your
expectations. Be honest and open. The consultant will be
evaluating your openness and willingness to change, your willingness to listen to new ideas, and how objectively you can
look at your companys weaknesses.
The consultant should verbally, or in a written proposal, state the understanding of the
assignment:
The objective, scope and nature of the assignment
A summary of your situation
The suggested consulting strategy
The potential work products and benefits to be generated from the work
Further, the consultant should provide a written agreement describing:
The names and qualifications of the consulting staff
The nature and extent of your employees' participation
An estimate of the time-frame of the assignment
An estimate of fees and expenses
After reviewing the agreement, decide whether its terms are
complete and clearly stated. Are you satisfied with the staffing plan and schedule? Are you prepared to provide the
required support?
Once the Assignment is Underway
Inform your organization about the consultant's role and assignment. Tell your employees
who the consultant is, why this person has been selected, when the process will begin and
how you expect them to assist in the effort. As for yourself, establish an effective working
relationship with the consultant. It's important to be straightforward in relating your
concerns, expectations and working style. Appoint someone on your staff as the liaison on
the project. Make sure this individual understands the consultant's work plan in order to
provide any necessary introductions or resources.
When the consultant comes back with findings, listen carefully, even if you don't like what
you hear. Make sure you understand the basis for any conclusions the consultant has
drawn.
Frequently in getting to the heart of a problem, the consultant will uncover other issues that
need to be resolved. Some may be prerequisites, but many will not. It's always tempting to
add all of these issues to the project. But if meeting your original schedule and budget is
important, don't ask the consultant to include them in the current assignment. Where it is
necessary to expand the scope of an assignment, be sure the consultant tells you what
impact it will have on the schedule and fee.
How To Stay Within Budget?
Narrow the scope of the assignment if necessary, provide more
leeway in scheduling the work, have your own people assume more of the tasks in the project, or segment the
assignment into phased projects.
Research, Results and Feedback
After the start date is set, the management consultant will want to meet again with you,
your key associates and anyone else who will be involved with the assignment. The
consultant should use this meeting to introduce the consulting staff and describe the
approach and plan of action. After the meeting the consultant will begin the process of
generating as much useful information as possible in a limited period of time. This will
entail:
One or more methods of data collection and review
Analysis of the findings
Testing of assumptions
Development of alternative solutions
More testing of viability and practicality
Drawing conclusions and developing recommendations
Throughout this process the consultant should provide you with continuous, informal
feedback and preliminary findings so that you understand what is being done and why. After
the formal recommendations are in your hands, the consultant should provide you with a
clear direction for implementation, either with or without further assistance.
How to Evaluate the Consultant's Advice
When the consultant presents the recommendations, ask yourself these questions:
Has the consultant delivered the product promised earlier?
Have the real issues been addressed?
Are the recommendations logical and will they work in your organization?
Are the next steps clear?
If there are potential savings involved, do you know how to achieve them?
What have your employees learned from the experience?
Will your company be stronger as a result?
When will the consultant return to check on the success of the project?
If you are not satisfied with the answers to any of these questions, ask the consultant to
give you the additional information you need. A good consultant would rather put in
additional effort than leave a client less than satisfied.
Act Immediately on the Recommendations
To make sure you get value for the fees paid, put the consultant's recommendations into
effect before they are lost in any organizational inertia. Tell your staff to come back to you
in one month with the status of the progress they are making toward installing or
implementing the consultant's recommendations, and call for regular reports until the work
is complete. You can expect the consultant to take an equal interest in seeing his or her
recommendations result in benefits to you.
If the urgency, lack of capability or employee resources is such that you are concerned
about the timeliness and effectiveness of implementation, then consider asking the
consultant for an implementation assistance proposal. Remember, a good result is worth its
cost; a poor result is a loss - no matter what the cost!
MCA Associates, a management consulting firm since 1986, works with
wholesale distribution and manufacturing companies providing operational excellence idea
leadership and implements continuous improvement solutions focused on
business process re-engineering, supply chain management, sales development,
information systems and technology, organizational assessment and development,
and succession planning.
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