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“Daikin, Goodman, Amana and Quietflex® will remain and
play an important role in our brands for products in the
future,” Inoue says. “Aligning our structure into a
single business unit allows for collaboration,
innovation, and agility internally, and very
importantly, meets the needs of our customers.”
Doubling Down on Daikin’s Environmental Commitment
Within Daikin Comfort Technologies there is a newly
formed group, the Environmental Promotion Office,
led by Nathan Walker, SVP, reporting to CEO Satoru
Akama. The team will intensify Daikin’s focus on
becoming the industry leader as an advanced
environmental company. “It’s both an ambitious and
attainable objective,” Akama says.
“We are leveraging Daikin’s leadership in
environmentally friendly indoor comfort technologies,
such as our inverter and heat pump solutions,” says
Akama. Daikin has already introduced low global warming
potential (GWP) R-32 products ahead of competitors and
taken a leadership role in environmental stewardship.
This new unit will facilitate wider usage of inverter,
heat pump and R-32 products throughout North America.
Organizational Realignment
“Our operation in North America has more than doubled in
revenue since the acquisition of Goodman and is now the
largest of any Daikin entity in the world, making North
America one of Daikin’s top priorities to invest in and
grow,” explains Inoue. “It also comes with a tremendous
sense of responsibility to execute as one company and
one culture.”
A more unified sales strategy can ensure that Daikin,
Amana, or Goodman brand equipment can each be a
compelling offering for major contractors to serve both
premium and value customers.
The Daikin realignment also seeks to create an even
stronger customer experience across its business,
including transformation through digital solutions and
tools, differentiating logistics and inventory
deployment capabilities, and more advanced service and
support.
Current Daikin and Goodman sales and marketing functions
will be consolidated into a single business unit, led by
Chief Sales and Marketing Officer (CSMO) Taka
Inoue.
Senior Vice President Ardee Toppe will manage all
company sales of all brands. Toppe will report to CSMO
Inoue and lead four U.S. sales divisions in the U.S. and
one in Canada. Ardee will also be responsible for
company owned distribution now called Daikin Comfort
Technologies Distribution, Inc., formerly known as
Goodman Distribution, Inc.
Senior Vice President Doug Widenmann will lead
all areas of marketing, including channel strategy and
development; traditional and digital marketing; product
marketing; data and analytics; and warranty and pricing.
Doug will also report to CSMO Inoue.
“By drawing upon the strength and skills of our
incredible people, we can become ‘One Daikin’ under a
single, focused vision featuring a core of powerful
brands,” says Inoue. “We look forward to further sharing
our mission to become the most environmentally advanced
HVAC company in North America.”
For more about Daikin, its environmentally friendly
technology and indoor comfort solutions, visit
northamerica-daikin.com.
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About Daikin
Daikin Industries, Ltd. (DIL) is a Fortune 1,000 company
with more than 84,870 employees worldwide and is the
world’s #1 indoor comfort solutions provider company.
Daikin Comfort Technologies North America (DNA), Inc is
a subsidiary of DIL, providing Daikin, Goodman, Amana®
and Quietflex brands products. DNA and its affiliates
manufacture heating and cooling systems for residential,
commercial and industrial use and are sold via
independent HVAC contractors. DNA engineering and
manufacturing is located at
Daikin Texas Technology Park near Houston, TX. For
additional information, visit
northamerica-daikin.com.
Additional Information:
Amana is a trademark of Maytag Corporation and is used
under license of Daikin Manufacturing Company, L.P. All
rights reserved.
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The
Daikin unitary, ductless and light commercial (including
VRV) products organization in North America, part of the
world’s largest heating, ventilation, and air
conditioning (HVAC) company– is unifying its core
Daikin, Goodman and Amana HVAC brands under a new top
level corporate name and structure. This name change and
new structure aligns brand sales efforts with the
mission to enhance customer experiences and become North
America’s #1 indoor comfort solutions provider. The name
change and new organization structure become effective
April 1, 2022.